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BUY-IN Saving Your Good Idea from Getting Shot Down

by | Read by Tim Wheeler

Business & Finance • 4 hrs. • Unabridged • © 2010

Tim Wheeler’s soft close-microphone performance makes this important audiobook sound like an intimate secret being shared. His delivery works to soften the powerful intellectual framework of this practical advice on influencing groups or individuals. Written by a change expert and an experienced executive, the book describes how to defend against the 24 specific attacks on your good idea and how to respond to the four broad angles people may use to kill or discredit it: death by delay, confusion, and obfuscation; fearmongering; ridicule; and character assassination. The entertaining example of a group in the process of discussing a computer purchase for a public library is followed by a sophisticated but accessible analysis of why each of the authors’ strategies works. A comprehensive resource for anyone wanting to impact decision-making in an organization. T.W. 2011 Audies Finalist © AudioFile 2011, Portland, Maine [Published: JUNE 2011]



Trade Ed. • Brilliance Audio • 2010

CD ISBN 978-1-4418-7230-2 $24.99 • Four CDs

MP3-CD ISBN 978-1-4418-7232-6 $24.99 • One MP3-CDs

DD ISBN 978-1-4418-7234-0 $24.99


Library Ed. • Brilliance Audio • 2010

CD ISBN 978-1-4418-7231-9 $69.97 • Four CDs

MP3-CD ISBN 978-1-4418-7233-3 $39.97 • One MP3-CDs

DD ISBN 978-1-4418-7235-7 $39.97

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