CARROTS AND STICKS Unlock the Power of Incentives to Get Things Done

A Yale law professor and co-founder of stickK.com describes how behavioral economics can be used to help craft commitment contracts that really work, using incentives and loss aversion to create changes in our own behavior and the behavior of others. John Mayer’s narration shows versatility as he conveys Ayres’s style in his pacing and careful pauses, putting emphasis on the humorous passages or delivering a conclusion with enthusiasm. To back up his assertions, Ayres relies on studies and research done in many fields, including many from the medical field in the area of weight loss. Mayer relates these stories and quotations in a variety of accents and tones that cleanly separate them from Ayres’s own thoughts, creating natural breaks in the reading and helping the listener focus on the book’s points. E.N. © AudioFile 2011, Portland, Maine [Published: MARCH 2011]