Retail Simon & Schuster 1994
CS ISBN 0671510614 $16.00 Two cassettes
Considering that Zig Ziglar is one of America's leading experts on the art of selling, the listener cannot help but be surprised by his voice -- it sounds like a cross between Barney Fife and Ross Perot. His reputation is well deserved because what begins as erratic speech patterns and distracting intonations quickly becomes an enjoyable motivational recording. Ziglar uses this tape compiled from live seminars to share 14 lessons and 11 keys to a successful sales career. Each is punctuated with warm, homespun anecdotes and practical tips, such as listening to motivational tapes on one's way to a sales call. This work is a must for professional salespeople. D.M.G. ©AudioFile, Portland, Maine [Published: APR 95]
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