WHAT WOMEN WANT The Global Marketplace Turns Female-Friendly

In this compilation of facts, figures, and anecdotes, the CEO of Envirocell, Inc., shares what he’s learned about what women want in the consumer market and how that differs from what men want. Mike Chamberlain narrates without a lot of embellishment, but his tone is even and confident throughout. He alters his pacing to fit Underhill’s words and conveys just enough enthusiasm to be engaging without overpowering. The bottom line is that women control a large percentage of purchasing power and businesses need to take their needs into account in designing their stores and products. Underhill’s observations paired with Chamberlain’s relaxed style make for a compelling combination. E.N. © AudioFile 2011, Portland, Maine [Published: JULY 2011]