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WHAT WOMEN WANT The Global Marketplace Turns Female-Friendly

by | Read by Mike Chamberlain

Business & Finance • 6.75 hrs • Unabridged • © 2010

In this compilation of facts, figures, and anecdotes, the CEO of Envirocell, Inc., shares what he’s learned about what women want in the consumer market and how that differs from what men want. Mike Chamberlain narrates without a lot of embellishment, but his tone is even and confident throughout. He alters his pacing to fit Underhill’s words and conveys just enough enthusiasm to be engaging without overpowering. The bottom line is that women control a large percentage of purchasing power and businesses need to take their needs into account in designing their stores and products. Underhill’s observations paired with Chamberlain’s relaxed style make for a compelling combination. E.N. © AudioFile 2011, Portland, Maine [Published: JULY 2011]

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Formats

Trade Ed. • Blackstone Audio • 2010

CD ISBN 9781441786258 $29.95 • Six CDs

MP3-CD ISBN 9781441786265 $29.95 • One MP3-CDs

DD ISBN multiple sources

 

Library Ed. • Blackstone Audio • 2010

CD ISBN 9781441786241 $69.00 • Six CDs

DD ISBN multiple sources

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