This think piece for consumers and marketers will remind listeners of works by Malcolm Gladwell and others that fascinate us with insights about human perception and decision making. L.J. Ganser’s seamless performance is so appealing that I can’t imagine anyone enjoying the print version of this title nearly as much. With his vocal presence and understated charm, Ganser adds personality yet never competes with the writing, which is cleverly paced and has a unique character. Beckwith’s examples from popular culture are fascinating. They show how opinions and decisions of all kinds can be dramatically swayed by our preferences for optimism, familiarity, simplicity, underdogs, togetherness, individualism, and captivating narratives. With accessible reasoning and many useful insights, this audio will please a wide range of listeners. T.W. © AudioFile 2011, Portland, Maine [Published: SEPTEMBER 2011]
Trade Ed. Hachette Audio 2011
CD ISBN 978-1-60788-623-5 $26.98 Six CDs
DD ISBN 9781607886242 $24.98
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