Mike Chamberlain’s genial voice quickly pulls listeners into the world of shopping science, which will have many questioning themselves every time they take out their wallets. Underhill’s book contains a great many insights into why and how stores fail through glaring oversights and significant misunderstandings of the shopping experience. Based upon decades of in-store research by his company, Envirosell, Underhill’s work provides tips for people looking to open a shop or those looking to avoid overspending. Chamberlain’s narrative rhythm works well with Underhill’s enthusiastic prose; he captures Underhill’s upbeat tone and energy flawlessly. His quoting voice is distinct—but never so far from his prose voice that listeners will be distracted. L.E. © AudioFile 2011, Portland, Maine [Published: AUGUST 2011]
Trade Ed. Blackstone Audio 2011
CD ISBN 9781441789402 $34.95 Ten CDs
MP3-CD ISBN 9781441789419 $29.95 One MP3-CDs
DD ISBN multiple sources
Library Ed. Blackstone Audio 2011
CS ISBN 9781441789389 $72.95 Nine cassettes
CD ISBN 9781441789396 $105.00 Ten CDs
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