JOIN THE CLUB How Peer Pressure Can Transform the World

Rosenberg explores what she believes is the cure for cultural ills such as teen smoking, AIDS, oppressive governments, alienated church-goers, and more—positive peer pressure. Dana Green’s upbeat, slightly didactic delivery lends conviction to Rosenberg’s beliefs. Some of her ideas are have been around for quite some time; after all, advertising agencies and Alcoholics Anonymous, which excel at social persuasion, are hardly new. But the founder of A.A. and early Mad Men might be surprised by the range of intractable problems that Rosenberg asserts can be solved by identify marketing. While the case histories she provides don’t necessarily coalesce into a comprehensive whole, Green’s voice is always clear and well timed. F.C. © AudioFile 2011, Portland, Maine [Published: NOVEMBER 2011]