TELL TO WIN Connect, Persuade, and Triumph with the Hidden Power of Story

Guber uses a plethora of examples from his own career to share his ideas on the power of a well-told story to “connect, persuade, and triumph.” His experience in the entertainment industry includes stints as studio chief at Columbia Pictures and chairman and CEO of Sony Pictures Entertainment, as well as his current role as chairman and CEO of Mandalay Entertainment Group. To his own experiences he adds the stories of others, both in and out of the entertainment industry. Narrator Patrick Egan sounds like he’s trying too hard for a distinguished tone, and the effort causes him to make some pronunciation missteps. However, his energetic, drawn-out “aha’s” will be sure to alert listeners to Guber’s key points about the framing and delivery of a compelling business story. E.N. © AudioFile 2011, Portland, Maine [Published: APRIL 2011]