Trade Ed. Dreamscape 2011
CD ISBN 9781611201475 $44.99 Six CDs
DD ISBN $19.99
A CEO and entrepreneur shows how a company can foster more original thinking and problem solving. Creative tricks from the world of music (the author is a guitarist) work well to illustrate how to break free from safe and familiar corporate operating styles. Narrator Marc Cashman captures the excitement in these sections—he seems to understand the often-cryptic language of jazz. With the nonmusical parts of this guide, his distinctive voice and smart-aleck tone add an undercurrent of sophisticated fun to material that at times sounds overpopulated with lists and prescriptions. Cashman demonstrates such a good grasp of the message and has such a good time performing it that one is fully convinced of the potential for any corporate bureaucracy to become more hospitable to creativity—a necessity for today’s markets. T.W. © AudioFile 2011, Portland, Maine [Published: AUGUST 2011]
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