Norman Dietz’s wise-guy delivery works well with this memoir/exposé by one of the most productive and confident innovators the auto industry has ever known. Bob Lutz, whose 49 years in the industry were marked by remarkable product initiatives, tells how he repeatedly battled the myopic profit obsession that destroyed U.S. car quality and squandered customer loyalty in the last century. He says the principal forces in the decline of U.S. carmakers included negative media bias, intransigent unions, and headstrong corporate leadership that underemphasized quality and marginalized creative people. Dietz has a knack for making technical anecdotes sound accessible. He also moderates the author’s bravado well enough to keep it from overpowering the narrative, which is full of important lessons for American business leaders. T.W. © AudioFile 2011, Portland, Maine [Published: SEPTEMBER 2011]
Trade Ed. Tantor Media 2011
CD ISBN 9781452602936 $34.99 Eight CDs
MP3-CD ISBN 9781452652931 $24.99 One MP3-CDs
DD ISBN multiple sources
Library Ed. Tantor Media 2011
CD ISBN 9781452632933 $71.99 Eight CDs
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