THE THANK YOU ECONOMY

Talking to business people, a wine merchant and social media pioneer says that being all over Facebook and Twitter works only when you’re consistently honest and use integrity and good manners in serving your customers. If you listen and communicate with them authentically and help them every chance you get, customers will thank you by buying your goods and services and spreading the word to others at warp speed. Vaynerchuk is a charming narrator whose chutzpah is in perpetual high gear: “Okay, I’m going off-script here—this is important! Don’t edit this out!” This is the type of ad-lib that gives this audio so much immediacy and impact. His friendly urgency is an effective way to remind us that connecting with people is always more important than trying to sell them something. T.W. 2012 Audies Finalist © AudioFile 2012, Portland, Maine [Published: APRIL 2012]