Formats
Trade Ed. Hachette Audio 2011
CD ISBN 9781596596344 $29.98 Six CDs
DD ISBN 9781596596450 $27.00
In making the point that the creation of ideas is a process that can be improved by exercising it in specific ways, the authors use fascinating examples of innovation in business, science, and the arts. They show how idea generation can be institutionalized (such as Google’s allowing employees 20% of their work time for independent projects) and describe practices we can adopt individually such as fostering interest in what others are doing, connecting with people and information outside our normal realm, always taking notes, and acting on ideas as soon as possible. Sean Pratt’s understated performance is a good vehicle for the book’s exciting message that ideas are vital and worth nurturing. He wisely defers to the content, which builds slowly and becomes more pointedly prescriptive and inspirational in the concluding chapters. T.W. © AudioFile 2012, Portland, Maine [Published: JULY 2012]
Trade Ed. Hachette Audio 2011
CD ISBN 9781596596344 $29.98 Six CDs
DD ISBN 9781596596450 $27.00
Trade Ed. Hachette Audio 2011
CD ISBN 9781596596344 $29.98 Six CDs
DD ISBN 9781596596450 $27.00
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