LITTLE BETS How Breakthrough Ideas Emerge from Small Discoveries

How do people—from comics to CEOs—grow little ideas into commercial, money-making staples? They experiment with little bets, John Allen Nelson explains. His enthusiastic narration keeps the listener’s attention on this exploration of the process of taking small steps that lead to creative business breakthroughs. Nelson strays into the nasal tones familiar to listeners of business-related audiobooks. But by deliberately using a varied pace and alternating emphasis throughout the array of quotations and dialogue, Nelson makes up for some of the standard fare to be expected from this genre. He pronounces each word crisply, pausing to distinguish between exposition, facts, historical overviews, and personal anecdotes. M.R. © AudioFile 2011, Portland, Maine [Published: DECEMBER 2011]