SLINGSHOT Re-Imagine Your Business, Re-Imagine Your Life

Fred Stella tackles this energetic business lesson with executive-like enthusiasm that remains believable start to finish. The author's writing can be awkward at times, and there are lots of dramatic-sounding concepts to digest. But with near perfect phrasing, Stella presents the fascinating ideas and case studies without ever losing the thematic threads that hold everything together. It's less a personal growth lesson than an inspiring call to action for entrepreneurs or product managers who must compete in today's challenging markets. Burt says innovation needs to be continuous and break through conventional boundaries to keep customers' infatuation from fizzling. With uncanny empathy for how customers react and make decisions, he makes a compelling case that products and services are most successful when they enhance people's lifestyles in important, attention-getting ways. T.W. © AudioFile 2012, Portland, Maine [Published: DECEMBER 2012]