START WITH WHY

The author passionately talks about trends, fads, and business leadership while continually telling the listener to ask questions. For example, what is leadership, and why do we follow trends? Sinek’s New England accent is most audible when he’s excited, but the volume of his voice drops at the end of sentences. Amid his questions, Sinek tells stories about specific companies, particularly Apple and Colgate. Inspirational and engaging, this audiobook also explores the sense of belonging that grows out of the loyalty and trust engendered by strong companies and leaders. On the other hand, those looking for practical advice, rather than theory, won’t find it here. M.B.K. © AudioFile 2012, Portland, Maine [Published: MARCH 2012]