TO SELL IS HUMAN The Surprising Truth About Moving Others

Daniel Pink says that selling is really any type of influence: doctors influencing patients, teachers influencing students, or any effort to persuade or change someone. With snappy, conversational writing, he offers a tidy way to understand all kinds of influence and shows how to sharpen such efforts through the use of empathy, focused communication, and a genuine desire to clarify needs and be helpful. Daniel Pink's enthusiastic performance makes this broader way of looking at sales sound appealingly revolutionary. He's utterly spontaneous as he moves from one idea to the next, restating the big picture as he goes and capping his insights with easy-to-remember summaries and recommendations. With the author's engaging reading making the research findings sound as entertaining as the storytelling, this is a one-of-a-kind audio. T.W. © AudioFile 2013, Portland, Maine [Published: FEBRUARY 2013]