CULTUREMATIC How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football...Will Help you Create and Execute Breakthrough Ideas

With his handsome voice and spot-on interpretations, Dan John Miller reads like he's on the edge of his seat, eager to share something important. His engagement with this fascinating material makes it roll around in your head for days. The main insight from the author, an anthropologist and innovation consultant, is that conventional organizations with tired formulas won't produce ideas that penetrate jaded sensibilities and capture fragile attention spans. With many sparkling examples (see subtitle), he uses a chummy writing style to show how market-busting innovations develop outside established paradigms and tend to come from rebels and misfits. These products and ideas--"culturematics"--are cast out like a thousand sailing ships looking for new worlds and pay off when today's wired-in consumers become obsessed with them. T.W. © AudioFile 2013, Portland, Maine [Published: APRIL 2013]