Though Richard Waterhouse’s performance sounds laid-back and friendly, he’s conscientious about making every word clear and capturing every nuance in this smoothly written, fascinating book. The author uses his experience with top-shelf corporations and a gift for storytelling to show how remarkable innovations appear when companies go beyond defining goals and following set plans. Businesses leapfrog ahead of the competition into magical realms when they embrace uncertainty and look for ideas from unexpected sources—especially customers. Listening to customers carefully and seeing things through their eyes, leaders can keep from getting stuck in limiting mind-sets or bureaucratic routines. The narrator’s boyish tone works well for the book’s central message that breakthrough products and services require humility and openness to surprise. T.W. © AudioFile 2013, Portland, Maine [Published: FEBRUARY 2013]
Library Ed. AudioGO 2012
CD ISBN 9780792791225 $54.95 Five CDs
DD ISBN multiple sources
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