REVERSE INNOVATION Create Far From Home, Win Everywhere

The long-standing gap between wealthy nations and emerging ones is narrowing. This book examines two ideas: first, creating growth through the development of products and services in, and for, emerging markets and, second, making small changes to increase profits in mature markets. An expansion of a 2009 article in Harvard Business Review, the work is voiced by Phil Dubois, whose deep and robust baritone effectively relates the content. However, his occasional monotone can also make the material sound academic and somewhat pompous. Overall, the work makes a brave attempt to detail how we engage with and invest in the future--cautioning against long-standing corporate approaches. W.A.G. © AudioFile 2013, Portland, Maine [Published: MARCH 2013]