This compact 2001 book, written with the unmistakable flair of a creativity guru, says that it’s human nature that keeps us from being as inventive as we could be in our businesses. Among his many insights are the ideas that we look too inwardly when solving problems, get stuck in our ways, and, most important, don’t listen thoughtfully to what customers and employees want. Jeff Tobe narrates his book spontaneously, often commenting off script or adding anecdotes. While he could have been a lot more careful with pronunciation and phrasing, it’s his likability rather than his narrating skills that makes this production so enjoyable. With many colorful stories and strategies, this is an entertaining reminder that it can be fun to solve problems and communicate with others in more engaging, collaborative ways. T.W. © AudioFile 2013, Portland, Maine [Published: MARCH 2013]
Trade Ed. Blackstone Audio 2012
CD ISBN 9781470844363 $19.95 Three CDs
MP3-CD ISBN 9781470844387 $19.95 One MP3-CDs
DD ISBN multiple sources
Library Ed. Blackstone Audio 2012
CD ISBN 9781470844370 $30.00 Three CDs
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