THE POWER OF WHY Breaking Out in a Competitive Marketplace

With near perfect elocution, Jeff Cummings’s optimistic narration communicates excitement that pulls listeners into the author’s story and makes them curious about his message. At once mature and energetic, Cummings’s voice presence sounds expertly crafted to make this sales and marketing book sound like it’s something unique and special. To help any business stand out from the competition, the author, a career salesman and marketing consultant, offers an intuitive collection of strategies such as staying focused on customer needs and always looking for opportunities to do something your competition isn’t doing. To be sure, these sales and marketing strategies are far from new. But they sound full of life because of the fresh way the author has packaged them and because the narrator delivers them with world-class charm and believable enthusiasm. T.W. © AudioFile 2014, Portland, Maine [Published: FEBRUARY 2014]