Mitch Joel’s boyish, slightly techie reading works well with this cutting-edge lesson on the new rules for creating and marketing a business. Though he’s excited about his message, Joel’s excellent phrasing and quiet sincerity don’t sell this content as much as invite listeners into it. His advice is to scrap most of the old rules of building a business because of how quickly customers get information from Web-based sources. Along with many specific ideas about blogs and Websites, he offers a number of memorable principles on starting a business in the digital age. This combination of incisive content and the author’s can-do attitude makes this an appealing audiobook to learn how to get yourself moving, get your brand known, and make your business a success. T.W. © AudioFile 2014, Portland, Maine [Published: JANUARY 2014]
Trade Ed. Hachette Audio 2013
DD ISBN 9781619693784 $24.98
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