Trade Ed. HighBridge Audio 2013
CD ISBN 9781622311620 $34.95 Eight CDs
DD ISBN 9781622311637 $24.47
Library Ed. HighBridge Audio 2013
CD ISBN 9781622311644 $73.00 Eight CDs
DD ISBN $52.43
This clever book is aimed at anyone who invents things, solves problems, or produces art. But David Drummond's formulaic phrasing and uninspired connection with the material make this audio production sound like the book is solely for technical engineers instead of a broader creative audience. Drummond's performance is competent but doesn't add any appeal to the production. The authors say that there's a specific process that leads to repeated creative success--a template consisting of five different ways to modify existing products or services. Along with fascinating stories of product development and business breakthroughs, they mention that the Beatles created so many good songs because of a writing template: John Lennon repeatedly supplied a first verse that set up where each song was going. T.W. © AudioFile 2013, Portland, Maine [Published: DECEMBER 2013]
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