INSIDE THE BOX A Proven System of Creativity for Breakthrough Results

This clever book is aimed at anyone who invents things, solves problems, or produces art. But David Drummond's formulaic phrasing and uninspired connection with the material make this audio production sound like the book is solely for technical engineers instead of a broader creative audience. Drummond's performance is competent but doesn't add any appeal to the production. The authors say that there's a specific process that leads to repeated creative success--a template consisting of five different ways to modify existing products or services. Along with fascinating stories of product development and business breakthroughs, they mention that the Beatles created so many good songs because of a writing template: John Lennon repeatedly supplied a first verse that set up where each song was going. T.W. © AudioFile 2013, Portland, Maine [Published: DECEMBER 2013]