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BRICK BY BRICK How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

by | Read by Thomas Vincent Kelly

Contemporary Culture • 10.5 hrs. • Unabridged • © 2013

Listeners know LEGOs--and some will be fans--but the company's struggles may not be so public. Even successes like their Star Wars sets were double-edged swords for the favorite toy maker. Robertson's writing can be tedious and may concentrate too much on business, but the stories behind successes like Bionicle and LEGO Architecture and failures like LEGO Universe are there. Narrator Thomas Vincent Kelly isn't dramatic, but he recounts the stories with some enthusiasm. He clearly conveys the conflict within LEGO as the company considered the Star Wars line that was its first licensed toy. Listeners in business will learn from it, and LEGO fans may also be fascinated. J.A.S. © AudioFile 2013, Portland, Maine [Published: NOVEMBER 2013]

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Formats

Trade Ed. • Random House Audio • 2013

DD ISBN 9780449806524 $20.00

 

Library Ed. • Books on Tape • 2013

DD ISBN 9780449806531 $76.00

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