THINKING IN NEW BOXES

With a friendly tone, the authors introduce listeners to a range of ideas and approaches for creating innovations in the world of business. Through a good mix of research, examples, and thought experiments, the authors provide a rewarding look at some useful tools listeners can use to break out of traditional viewpoints and open up new markets ("boxes"). Narrator Alan Iny's conversational tone makes this a pleasant listen. However, though his interest is clear, his projection doesn't have enough emphasis and enthusiasm to really grab one's attention. Nonetheless, he does well when working through the more difficult passages of complex ideas. L.E. © AudioFile 2013, Portland, Maine [Published: OCTOBER 2013]