AudioFile - Find your next great audiobook
Get our Newsletter

THE HUMAN BRAND How We Relate to People, Products, and Companies

by | Read by Sean Runnette

Business & Finance • 6 hrs. • Unabridged • © 2013

In a world in which it often seems that price dictates almost all of our economic decisions, Malone, a marketing executive, and Fiske, a psychologist, provide compelling evidence that what really matters is our perception of a company's warmth and competence. Sean Runnette is a wise choice as narrator of this work. His voice has the warmth and gentleness of a compassionate counselor or therapist. The work is a tad repetitive despite its brevity, but the many anecdotes recounted by Runnette bring out the subtleties of the authors' important ideas. Overall, the work is insightful not only for those who create and market products and services but also for all of us who consume them. D.B. © AudioFile 2014, Portland, Maine [Published: JANUARY 2014]

Advertisement

Formats

Trade Ed. • HighBridge Audio • 2013

CD ISBN 9781622312962 $26.95 • Six CDs

DD ISBN 9781622312979 $18.87

 

Library Ed. • HighBridge Audio • 2013

CD ISBN 9781622312986 $59.00 • Six CDs

Get our Newsletter
Connect with AudioFile
envelope

AudioFile Newsletter

Let us recommend your next great audiobook!

No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.

If you are already with us, thank you! Just click X above.

×

Thank you for signing up.

×

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×