Retail pak HighBridge Audio 2000
CS ISBN 1565113950 $18.95 Two cassettes
To keep up with the competition, think of your business as being in an ecological relationship with its customers, suppliers, business partners, and competition, and then keep an eye on the dynamics of what happens in those relationships. The author uses clear, pithy language (there are many memorable sound bites) and well-spaced Socratic questions to spell out his ideas and push you into action. With the abstract thinking of an academician and the quick intuition of a start-up CEO, the author gives so many rich ideas and cool sentences that you'll want to rewind to enjoy them again. The importance of this material will make you wish for an unabridged audio or the print edition, just so you don't miss anything. T.W. © AudioFile 2001, Portland, Maine [Published: OCT/ NOV 01]
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