Retail pak Hyperion Audio Books 2003
CD ISBN 1401397484 $21.98 Two CDs
Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction. Loaded with anecdotal material--how does an ailing shoeshine shop bring scuffed shoes through the door within 10 minutes of implementing a new marketing idea? What's wrong with aesthetically layered image ads? How much is a customer really worth? While some of Fox's information is tried-and-true, it's worth a listen--you won't walk away without a passel of powerful money-making techniques. D.J.B. (c) AudioFile 2003, Portland, Maine [Published: AUG/SEP 03]
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