THIS IS MARKETING You Can't Be Seen Until You Learn to See

If you're acquainted with marketing guru Seth Godin's work, this audiobook will sound familiar. That's because it's a synthesis of his key marketing concepts. But it's far from just a rehash. Godin argues compellingly that most marketers still have a backwards approach to marketing. Give this audiobook just five minutes, and he'll have you seeing the right way around. Godin has a deliberate, let-me-make-this-perfectly-clear delivery, which does indeed make him perfectly clear--and oddly riveting. Whether you've heard every one of his previous books or none at all--whether you're a marketer, entrepreneur, or fundraiser--you'll benefit from this cogent summary of Godin's aspirational (in the best sense of that word) view of marketing. K.W. © AudioFile 2018, Portland, Maine [Published: DECEMBER 2018]