Seth Godin’s gentle urgency and deliberate enunciation work well with these important insights on how businesses can become aligned with the new marketing realities. The old ways that companies operated (meatballs) don’t work when coupled with current marketing paradigms (sundae toppings). He says the instant communication made possible by the Web is just the medium for the real changes: 14 big-picture trends such as shortened attention spans, shifts in scarcity and abundance, decentralization of operations, lengthening of the popularity-distribution tail, and the demise of traditional gatekeepers such as the major record labels. These game-changing trends will be essential for organizations to consider as they reinvent themselves and begin to think of marketing as creating movements among consumers instead of delivering messages to individuals. T.W. © AudioFile 2011, Portland, Maine [Published: AUGUST 2011]
Trade Ed. HighBridge Audio 2007
CD ISBN 978-1-59887-103-6 $26.95 Four CDs
DD ISBN 9781598875164 $18.87
Get our FREE Newsletter and discover a world of audiobooks.
Let us recommend your next great audiobook!
No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.
If you are already with us, thank you! Just click X above.
Thank you for contacting us!
Our group will review and follow up within 72 hours.
Thanks for your interest!