SHOPPORTUNITY! How to Be A Retail Revolutionary

Large retail corporations are not stupid. Using information systems that mine data on shopping habits, they seduce shoppers into mindless buying. (Many of us have lost the ability to see the contradiction in buying a $3.50 coffee yet obsessing over saving pennies on frozen dinners.) The business consultant/author is a painstaking writer who uses vivid images to unfold her thinking. Many listeners will appreciate Kimberly Schraf's elegant vocal tone. However, she interprets the material as an informative audio program rather than a call to arms for bamboozled shoppers. Some listeners will wish for more zip or irreverence in the reading. Schraf's slow pace makes eight hours of listening seem longer but does not diminish the usefulness of the author's revelations. T.W. © AudioFile 2007, Portland, Maine [Published: APR/ MAY 07]