YOU, INC. The Art of Selling Yourself

We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine [Published: AUG/ SEP 07]