THE BIG IDEA How to Make Your Entrepreneurial Dreams Come True, from the “Aha Moment” to Your First Million

The former ad agency executive and host of a TV show about rags-to-riches entrepreneurs offers a take-charge riff on how to take your big idea to the top. His infectious optimism and shoot-from-the-hip reading style are perfect for his streetwise advice. He's an accessible, likable personality—just listening to him makes you feel good. Listeners who prefer abstractions or complexity should go elsewhere because Deutsch's recipes for success are seat-of-the-pants: Know the need you intend to serve, own your solution or idea, make a prototype, use it, and then sell, sell, sell. Deutsch's irrepressible charm and many fascinating success stories supply 90 percent of the production’s motivational energy and make it a must-hear for wannabe millionaires everywhere. T.W. © AudioFile 2010, Portland, Maine [Published: JANUARY 2010]