UNLEASHING THE IDEAVIRUS

by Seth Godin | Read by Seth Godin

Business & Finance • 2 hrs. • Abridged • © 2001

With some hokum, some wisdom, and a great deal of phrase-making, the author discusses effective marketing, which he likens to unleashing an idea virus. The implications of this disease metaphor are bone-chilling, but the author is only packaging some conventional ideas into new mumbo jumbo. He reads gracelessly but inoffensively. Y.R. © AudioFile 2001, Portland, Maine [Published: AUG/ SEP 01]

Trade Ed. • Simon & Schuster Audio • 2001

CS ISBN $18.00 • Two cassettes

CD ISBN $20.00 • Two CDs